𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞𝐬𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝?

𝐓𝐇𝐄 𝐁𝐑𝐀𝐍𝐃

One of the most competitive Amazonian niches is supplements. If you fall into this category, you will be able to relate to one of our clients who launched her 2022 supplement company.  She intended to produce healthy supplements that she would be happy to give to her family and, in turn, treat clients like members of her own family. Despite receiving thousands of positive reviews and selling well on Amazon thanks to premium products made from the best non-GMO, plant-based, vegan ingredients, it seemed that the brand's sales had peaked, regardless of how much money she spent on advertising.

𝐓𝐇𝐄 𝐏𝐑𝐎𝐁𝐋𝐄𝐌

Despite having a large product catalog, the client's top ASIN generates the majority of their sales. They felt they had little access to variable keywords and found it difficult to keep pushing the same product, but they still wanted to boost sales.

The client was not utilizing sponsored brand videos and sponsored display ads, two ad formats that could have increased sales without requiring them to develop new keywords. Still, they hadn't finished the in-depth keyword research that would have enabled them to go deeper into their best-selling items.

Moreover, the market in which they operated was highly competitive. Gaining traction in the supplement industry on Amazon is a challenging endeavor.

𝐓𝐇𝐄 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍

We expanded their keyword list, launched top-of-search campaigns, and introduced new betas like Sponsored Brand Video and Sponsored Display because they were primarily dependent on their top SKUs. To make them less dependent on their top SKUs, we expanded on their lower SKUs in addition to our primary focus on the top SKUs.

 

When we first began working on the account, we concentrated on the top-of-search campaigns for Sponsored Products. It needs careful attention in addition to search campaigns because they have the potential to destroy ACOS. On the other hand, when the top of search is properly watched, it can significantly raise product rankings and increase sales from both advertising and organic sales. By placing our top-performing keywords in search results, we were able to increase sales through optimization. At the same time, we were able to maintain ACOS by keeping fewer effective terms in lower-ranking campaigns.

After determining which keywords were performing the best, we expanded into Sponsored Brands and used those keywords there. We also used this strategy when we first began utilizing the Sponsored Brand Videos beta. Since we used the Sponsored Brand Video as soon as it was made available, we were able to close nearly $1,000 in sales in the first two weeks of its use. As it reached a new audience of mobile shoppers, these sales kept rising.

𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:

With an average ACOS of 30.27%, ad sales in February 2023 were approximately $212,000 in value. Their ad sales had grown to over $900,000 by January 2024, with an ACOS of 21%. Shortly after, organic sales and advertising started to rise, but client's ACOS sales started to fall. Our implementation of top-of-search campaigns and careful optimization monitoring swiftly raised their sales and profitability.

This not only improved sales but also raised the top product's organic sales ranking. Their top seller advanced more than 450 spots and is still getting better. The success of the client demonstrates both immediate and long-term gains.

We met her target ACOS in the short term and maintained it there for more than a year. Over time, we increased her sales fourfold. The Organics discovered during this process how crucial Amazon PPC is to raising overall organic sales as well as driving advertising sales. As our partner, we continue to oversee the client Organics' Amazon PPC account and support her in continuously observing the results.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐚𝐥𝐞𝐬 𝐬𝐨𝐚𝐫𝐢𝐧𝐠? 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐌𝐲 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐞 𝐭𝐨𝐝𝐚𝐲.

www.myamazonbee.com

#AmazonSuccess #MyAmazonBee #EcommerceExcellence #bestppcservices #bestamazonppcservicesprovider #bestppcmanagementservices #amazonppcservices #bestamazonppcagency #bestppcagency #bestppcservices #bestamazonppcservicesprovider #bestppcmanagementservices #amazonppcservices #bestamazonppcagency #bestppcagency #myamazonbee #ppcmanagementagencystokeontrent #amazonmarketingagencystoke