What is Negative Keyword Targeting on Amazon?
In the ever-evolving landscape of Amazon advertising, the key to success lies not just in reaching your audience but in reaching the right audience. One of the potent tools that empower sellers in achieving this precision is “Negative Keyword Targeting.” Negative Keyword Targeting on Amazon: Negative Keyword Targeting is a strategic approach used in Amazon advertising campaigns to fine-tune ad visibility. Unlike traditional keyword targeting that identifies when your ad should be displayed, negative keywords pinpoint when your ad shouldn’t appear. This tactic ensures your ads are shown to the most relevant audience, enhancing their effectiveness. How Negative Keywords Work on Amazon : When crafting an Amazon advertising campaign, sellers can strategically select negative keywords, preventing their ads from displaying when those terms are part of a user’s search query. For instance, if you sell premium watches, excluding terms like “cheap” or “budget” helps you avoid irrelevant clicks ...