Increased Sales through Listing Optimization: + 86% Increase in Retail Sales during a price increase – Case Study for Blulyfe Products
The Final Result We strategically implemented back-end keywords to help mitigate the negative impact of a product’s price increase. This led to impressive results for a Firewood Rack ASIN, for Blulyfe Products. · The ASIN’s daily average retail revenue increased by +86% after a month · The BSR achieved a historical peak within the top #15 products in its category · Organic ranking improved by +51%. · Both advertising and organic sales experienced substantial growth, with daily averages increasing by +199% and +51% respectively the month after the adjustment period (January). Brand Overview This client is a Canadian brand that offers solutions for all firewood needs, prioritizing safety and efficiency. The top-selling products are their kindler splitter which offers both a safe and sturdy option, and a firewood storage rack which delivers a durable outdoor solution to storage. The brand partnered with Laser Sight Digital in October