What Makes a Seller Stand Out On Amazon?
Are you looking to start selling on Amazon?
Or perhaps you are already an Amazon seller, but you are not making as much profit as you would like?
Either way, the below guide is exactly what you need to ensure your business stands out from the crowd and makes you as much money as possible!
Continue reading to learn how to differentiate yourself as an Amazon seller in even the most crowded markets, from how to provide exceptional customer service to what an Amazon marketing agency can accomplish for you.
Optimized Product Descriptions
Did you know that there are over 12 million products for sale on Amazon? This means that even if you have the best product in the world, you are still going to struggle to get noticed.
That is unless you take the time to increase your visibility online and actively market your products. One highly effective way to do this is by optimizing your product descriptions.
When looking at search results on Amazon, people tend to only spend a few seconds looking at a listing before deciding if it fits their needs or not. Therefore, if you want your product to be the one they select, you need to engage with them.
There are several ways you can make your product descriptions more appealing, including:
• Explain the advantages of buying your product. Which problems does it fix?
• To optimize your content with SEO keywords that will bring in organic traffic, use Google Keyword Planner.
• Use language that is captivating and evocative;
- Keep them brief and sweet.
An Amazon Marketing Agency
If you are a relatively small online business, you are likely to be struggling to compete with bigger, more established brands within your niche. Not only do they have time on their side, but they also have huge Amazon advertising budgets that can seem impossible to compete with.
If this is the case for you and your business, then an Amazon marketing agency is just what you need.
Helping you to keep your advertising costs down while simultaneously enabling you to connect with your target audience and scale your business, the right digital marketing agency can transform you into a seller account on Amazon.
Other benefits of using an Amazon marketing agency include:
· Increase in sales
· Improve return on investment (ROI)
· Gain a better understanding of your customers
· Competitor research
High-Quality Packaging
While you may not think that your choice of packaging is that important, you may be surprised to know that as much as one-third of consumer purchase decisions are based purely on the packaging.
This means that as an Amazon FBA seller, you need to make sure that your packaging reflects your brand image and brand values. For example, there is little point in having a stylish and sleek product if your packaging is haphazard and low-quality.
Think about it this way. What is the first thing that a customer sees when they order a product on Amazon?
It’s not the product itself but the packaging. It is often their first impression of your brand, so you need to make it a good one.
Ways in which you can ensure your packaging is well-received include:
· Using sustainable materials.
· Adding your company logo to the packaging.
· Using your brand colors.
· Ensuring that you use sufficient packing materials to protect the product.
An Amazon Storefront
As an Amazon brand, you need to make sure that your customers understand who you are and what you sell. The simplest and most effective way to do this is by creating an Amazon storefront.
You’ll be able to showcase your products in the most visually appealing and captivating way possible, and customers will be able to view all of your products and categories in one place.
Because Amazon gives sellers complete control over their online presence, you are free to add and remove items from your storefront as you see fit.
Furthermore, the best aspect of an Amazon storefront is that only your products will be displayed, so you don’t need to worry about competing with other brands.
Some of the most notable benefits of having an Amazon storefront include:
Ways in which you can ensure your packaging is well-received include:
• Increase brand loyalty and brand awareness.
• More product display control.
• More affordable than creating your website.
• You can promote customer reviews.
• You can upsell specific products.
Listings on Social-Media
The typical person uses social media for more than two hours every day; for certain groups, that amount of time can reach six hours. Therefore, it makes sense to take advantage of the popularity of websites like Facebook, Instagram, and Pinterest.
But if you want your followers to buy something from you, you have to be a little more inventive than just sharing your product listings.
For example, you could offer a social media promotional code that offers them money off one of your products or free shipping for a limited period. Or you could share high-quality content in the form of an educational blog or video that also includes a link to your Amazon listing.
Other ways that you can use social media to make your Amazon FBA business more lucrative include:
• Host a giveaway or competition
• Invite customers to review your products
• Partner up with influencers within your niche
• Offer special deals for prime members
Tracked Inventory
Do you keep track of all your FBA inventory? If not, then you are committing one of the worst FBA seller faux pas there is.
Imagine you are a customer who has found something you want to buy on Amazon. You need it quickly and you want to place your order right away. Now imagine that you then find out it is out of stock or will take much longer to deliver from the fulfillment centers.
In the best-case scenario, you are a little disappointed but willing to wait. Worst case scenario, you lose all trust in the business and never shop with them again.
However, by keeping on top of your inventory, you will not only keep your customers happy, but you will also be more able to effectively scale your business.
Other benefits of inventory tracking include:
• Better account management
• Increase your chance of getting into the Buy Box
• Less long-term storage fees for your stock
Ready to see similar Strategies for your Amazon business?
“ Grow Your Business With My Amazon Bee! “
My Amazon Bee is an Amazon agency that has been working for almost 10 years in Amazon PPC Management, Inventory Management, Listing Creation & Optimization, Product Hunting, and Keyword Research.
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